Scuderia AlphaTauri is pleased to announce a new Official Team Partner, NEFT Vodka. This long-term deal will break cover at the next round of the Formula 1 World Championship in Las Vegas from 16 to 18 November, when the NEFT logo will appear on the halo, wheel spray deflectors, top headrest of our AT04 cars driven by Daniel Ricciardo and Yuki Tsunoda.
These are exciting transformational times for Scuderia AlphaTauri and NEFT. These two companies share Austrian roots, with the rapidly expanding vodka producer seeing Formula 1, through our team, as the ideal vehicle to promote the NEFT Vodka Brand and expand its global footprint.
Quality, innovation and sustainability are at the heart of this global ultra-premium vodka Brand, concepts that it shares with Formula 1 and our team. Its two fundamental tenets are sustainability and giving back. NEFT’s sustainability efforts are focused on minimizing its environmental impact throughout the entire production process via methods aimed at preserving the environment for future generations.
NEFT’s packaging is as innovative as its product. It is delivered in a recyclable, heat-resistant, unbreakable barrel that keeps its contents cold for several hours, even in warm temperatures and climates. It can also be taken to places where glass is forbidden.
The award-winning vodka is the result of NEFT’s founder, Ekaterina Kuzmina’s, vision to produce a spirit made with two super-clean ingredients: non-GMO rye and Austrian crystal-clear spring water, with no additives, applying sustainable choices while aiming to raise environmental consciousness in its industry – all of which aligns perfectly with the pinnacle of motorsport and Scuderia AlphaTauri’s net zero goals.
Fabian Wrabetz, Scuderia AlphaTauri Director of Marketing and Communications:
Much like the sport of Formula 1, NEFT Vodka believes in the power of extraordinary moments. Scuderia AlphaTauri is delighted to welcome this ambitious and ultra-premium brand to our growing portfolio of partners during this fascinating and transformational period in the sport. We can’t wait to share this collaboration with the world in future years.
Jeff Mahony, NEFT Global Inc CEO:
Scuderia AlphaTauri is the perfect partner for NEFT Vodka as we enter the next era of our global business. Scuderia AlphaTauri provides the ultimate global stage to show our ultra-premium vodka’s innovation and unrivalled taste. We’re honoured to be an official partner of the F1 team during this pivotal time in both of our dynamic businesses. We couldn’t be more excited about what we can achieve together.
About NEFT Vodka
NEFT is an award-winning vodka crafted in Austria with just two ingredients: mineral-rich spring water and non-GMO rye grains. NEFT aims to reshape how the world drinks, emphasizing sustainability with its ingredients and eco-friendly metal barrel packaging. NEFT Vodka’s smooth, distinct taste makes it perfect for sipping neat or enjoying a quality cocktail. Available in 1L, 750ml, and 100ml sizes. For more information, visit neftvodka.com.
Scuderia AlphaTauri will work closely with NEFT Vodka to deliver compelling brand activations responsibly, always respecting local and international conventions for spirits advertising.
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