Aston Martin Cognizant Formula One Team is delighted to announce an extension of its successful partnership with team apparel and accessory supplier Pelmark.
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Pelmark has worked in close collaboration with Aston Martin Cognizant Formula One Team to design and develop a bespoke new range of official clothing for the Grand Prix squad and has also developed and distributed a full suite of replica wear and lifestyle lines.
These are available for fans to purchase from various global sales channels, including Aston Martin Cognizant Formula One Team’s official e-commerce store.
This extension to the deal marks the third year of the partnership.
The Pelmark story was started in rural Hertfordshire, the UK in 1976 – one of Europe’s early pioneers of corporate leisurewear. Entering the Formula One sector 20 years ago, they possess unparalleled Formula One experience and knowledge of designing and manufacturing bespoke technical clothing.
To successfully manage the professional execution of team kit and supporting replica wear to consumer markets, serves as a testament to the hard work and dedication relentlessly applied by this organisation.
Danny Marsh, Pelmark MD, said:
“Pelmark are delighted to extend the partnership with Aston Martin Cognizant Formula One™ Team into 2022.
“Both Pelmark and Aston Martin share an obsession for performance, design detail and quality. These core values are reflected in the 2021 collaboration.
“Our target is to make Aston Martin Cognizant Formula One Team the most visually admired team in the paddock, while also providing the most functional and highest technical-standard team kit in F1 today.
“Extending this same product standard to our network of global retail channels also enables fans around the world to be part of this historic and iconic brand.”
Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Cognizant Formula One Team, said:
“How we look and dress as an organisation is very important – team clothing offers a way to externally represent our brand and is central to building pride and a sense of belonging within the team.
“We’re very proud of the work we’ve done together with Pelmark to design and develop a unique visual identity for this year’s kit. Furthermore, our partnership with Pelmark offers our global fans and team partners the opportunity to purchase affordable and authentic replica kit, bringing them closer to the team as a result.”