PicPay Joins Forces with Stake F1 Team KICK Sauber as Official Partner

Stake F1 Team KICK Sauber is proud to announce PicPay, one of Brazil’s leading digital banks, as an Official Partner for the 2025 Formula One World Championship. This landmark collaboration underscores both organizations’ commitment to innovation, high performance, and technological excellence, uniting two powerhouses at the forefront of their respective industries.

PicPay’s entry into Formula One coincides with a momentous occasion in Brazilian motorsport—the full-time return of a Brazilian driver to the grid. Gabriel Bortoleto, an exciting young talent, is set to make his F1 debut for the team, lining up alongside the experienced Nico Hülkenberg. The partnership promises to resonate deeply with Brazil’s passionate motorsport community, creating unique engagement opportunities on and off the track.

As part of this alliance, PicPay’s branding will be prominently displayed on the front wings, nose, and halo of the team’s C45 cars and on the race suits of both drivers and the crew. This high-visibility presence ensures PicPay will be a familiar sight throughout the 2025 season as the team battles for success on the world stage.

A Shared Vision of Innovation and Performance

Stefano Battiston, Chief Commercial Officer of Stake F1 Team KICK Sauber, expressed his enthusiasm for the partnership:

“We are thrilled to welcome PicPay into the Stake F1 Team KICK Sauber family. PicPay’s forward-thinking approach and commitment to innovation align seamlessly with our values and ambitions. This partnership is particularly special, strengthening our connection with Brazil—a country with a rich motorsport legacy and incredibly passionate fans. Together with PicPay, we look forward to delivering exceptional experiences and celebrating unforgettable moments throughout the season.”

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Eduardo Chedid, CEO of PicPay, highlighted the significance of the partnership for both the brand and Brazilian fans:

“Formula One is one of the fastest-growing sports in the world, captivating millions of passionate fans drawn to its spirit of innovation, agility, and cutting-edge technology—values that are at the heart of PicPay. This season carries even greater significance for Brazil as we welcome a full-time driver back to the grid. Gabriel Bortoleto’s debut will ignite excitement and pride among Brazilian fans, and we are honoured to support him and Stake F1 Team KICK Sauber. This partnership not only strengthens our connection with an audience that values excellence and high performance but also positions us at the centre of a thrilling new chapter in Brazilian motorsport history.”

Cintia Hachiya, Chief Marketing Officer (CMO) of PicPay, emphasized the strategic value of the collaboration:

“Formula One is one of the most valuable platforms for brands seeking to engage with a discerning and influential audience that values speed, security, and cutting-edge technology. Beyond solidifying PicPay’s presence in this elite motorsport space, our sponsorship will offer exclusive benefits to our customers, including special promotions and unique experiences throughout the season. We look forward to making this journey with the team and the fans.”

With PicPay’s dynamic partnership, the 2025 season will be electrifying for Stake F1 Team KICK Sauber, Brazilian motorsport enthusiasts, and Formula One fans worldwide.