Playseat and Formula 1 announce a multi-year partnership


Today, Playseat and Formula 1 announced a new multi-year partnership. Playseat, a leading racing simulator brand, will produce exclusive and bespoke F1-licensed racing products for gamers and sim racers to enjoy.

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Applying over two decades of experience, Playseat will develop premium equipment for casual and professional gamers, including versatile and accessible sim racing seats and high-end professional simulators.

The partnership with Playseat demonstrates Formula 1’s ability to put its growing and diverse audience at the heart of the action, offering opportunities to experience the sport away from the track, in this case, through gaming in homes worldwide.

Playseat worked closely with F1 drivers and professional sim racers to create a seat that feels precisely like a natural Formula 1 cockpit using their cutting-edge technology and finely tuned equipment.

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Emily Prazer, Chief Commercial Officer at Formula 1, said:

We are always looking for new ways to bring Formula 1 to our audience, whether that’s by creating unforgettable moments at a Grand Prix or engaging with the sport away from the track. Our partnership with Playseat will provide gamers with a bespoke, innovative, and realistic racing experience to bring the action a step closer to home.

Fernando Smit, President and Founder of Playseat, said:

With over 25 years of research and development with real F1 drivers, Playseat has become the undisputed standard in delivering unrivalled realism. We have always strived to bring racing to the people, and now we can bring the true F1 racing experience and racing position to everyone around the world.

About Playseat

Playseat is the global leader in gaming gear for racing and flying, simulating cockpits and game seats. All products are fully patented, designed with vision and state-of-the-art development, combining all-around versatility for everyday use with the highest level of quality.

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