Alpine F1 Team is delighted to confirm a new partnership with the RAW organic sports drink. RAW is the first 100% organic isotonic drink in the global market.
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It offers healthy hydration for athletes and is made with organic and nutritionally functional ingredients, no additives nor added sugars, and is suitable for a celiac and vegan diet. It is the first organic isotonic drink to enter Formula One and will contribute to both Fernando and the team’s physical performance over a race weekend.
Created by the Spanish entrepreneur Rubén González, RAW will become the Official Organic Beverages Supplier of Alpine F1 Team, working closely with Alpine F1 Team driver and RAW brand ambassador, Fernando Alonso. This alliance reinforces the presence of the Spanish start-up in elite sport and connects it with an international audience in the exciting and attractive territory of Formula 1.
Based on the slogan #DrinkToYourHealth, RAW was created in 2018 with the aim of providing the first hydration to a new generation of sportsmen who are increasingly concerned about their health.
Antoine Magnan, Director of Strategic Partnerships: “We are very pleased to join forces with RAW. We are excited about the product itself: it is unique in the market, using all-natural, organic ingredients to deliver top-level performance. Equally important, however, is its commitment to sustainable and responsible production to make high-quality nutrition available to all. Our shared values of competition, passion and sustainability are just some of the shared values on which this union has been built and we look forward to seeing many benefits together.”
Rubén González, CEO & Founder of RAW: “For RAW it is a great opportunity to reach F1 but, especially, it is an honour to do it hand in hand with Alpine in such a symbolic year for the entire team. We are very happy to be in the championship and in a way to be able to contribute to improving the recovery and performance of the drivers with RAW and its functional and clean hydration.”
Founded in Spain by the entrepreneur, Rubén González, RAW is a 100% ecological drink, with no added sugars, that offers healthy hydration for a new generation of consumers.
Fernando Alonso is the latest incorporation to a long list of ambassadors and elite athletes who are part of the RAW universe. Since 2018, the company has included important sports figures who are convinced of the healthy and sustainable philosophy of RAW. MotoGP rider Aleix Espargaró is also a partner and additionally, Jorge Navarro (Moto2), Marina García (swimming), Javi Lliso (skiing), Rita García (Crossfit), Harry Timson (surfing) and Dani Camacho (Crossfit) are part of the RAW super drink Community. RAW consolidated itself in elite sport as the official drink of Movistar Team (Spanish Cycling Team) and RC Celta de Vigo (First Division Spanish football team).
After more than a year and a half of research and development in Germany to find the perfect formula, in November 2018 Raw organic sports drink was launched with a range of four flavours: Lemon-Lime and Orange-Mango, to rehydrate after any physical effort; Strawberry-Mint and Blueberry-Açaí, both aimed at a moment of consumption within the world of Lifestyle, yoga, fashion, etc.
RAW organic sports drink is suitable for vegans and celiacs and has a European certificate of organic farming. In addition, the RAW super drink uses specially designed packaging with recyclable materials. Raw is a company completely committed to the environment and its packaging is made with 100% recycled plastic.