RB19 by Red Bull Racing is launched in New York

Christian Horner, Max Verstappen and Sergio Pérez reveal RB19 and what’s in store for the 2023 Formula 1 season.

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Oracle Red Bull Racing launched the Team’s 2023 season and RB19 in New York City on Friday, February 3, via a live show broadcast to over 30 countries across the globe and streamed by thousands of fans worldwide – the first Formula One Team to launch their season in the USA. 

After winning the World Drivers’ and Constructors’ Championships in 2022, the Team produced an experience that put fans at the heart of the launch wherever they were.

Via The Paddock, fans were exclusively given a chance to attend in person stateside or stream the event on their channels, where Team Principal and CEO Christian Horner and Drivers Max Verstappen, Sergio “Checo” Pérez and Daniel Ricciardo presented a host of unique moments. 

The launch centred around the RB19, with fans getting a first look at the 2023 car. Taking the new look car a step further, it was revealed that this year, fans could design three bespoke liveries, one for each race in the United States. Powered by technology from the Team’s Title Partner, Oracle, the “Make Your Mark” campaign will mean fan artwork decorates the RB19 when the car rolls out in Miami, Austin and Las Vegas. 

Horner presided over the judging panel for the winning livery, which included representatives from Oracle, Bybit, and Mobil 1 as the technology partner. World-renowned artist Mr Doodle was given an RB14 show car as a canvas to kick off the competition, creating an exclusive piece of art. “The Doodle Bull”, also signed by Verstappen and Pérez, will be auctioned by The Auction Collective, in collaboration with Christie’s, via a timed online auction. A share of the proceeds will go to the Team’s official charity partner, Wings for Life. 

Oracle Red Bull Racing has unveiled their Castore Teamwear for the 2023 season; fans were recently given the exclusive opportunity to participate in a Castore photoshoot with Verstappen and Pérez, which served as the centrepiece of the kit launch. Fans were also given a sneak peek at the Team’s new range of headwear and footwear, developed by US-based pioneers New Era & APL. 

Bringing the event to a climactic conclusion, the Team announced that from 2026, Red Bull Powertrains would be entering into a partnership with iconic American motorsport brand Ford. Red Bull Powertrains and Ford will work together on the development of the next-gen hybrid power unit that will supply engines to both Oracle Red Bull Racing and Scuderia AlphaTauri from 2026. 

Team Principal and CEO Christian Horner said:

At Oracle Red Bull Racing, we always strive to do things first and do things differently. This is the first time we have launched our season outside of the United Kingdom and the first time any F1 team has launched in the United States. The growth of our sport in America cannot be ignored.

There are over 50 million F1 fans in the USA, of which 72% follow us, and the way the fans have embraced our Team here has been extraordinary to see. Oracle Red Bull Racing will be more visible in the United States in 2023 than ever before, racing and hosting Red Bull Showruns and the USA Grand Tauro, the first F1 Team-led road trip in America, later this year.

We also wanted to celebrate with and welcome Ford in their home country as they become Red Bull Powertrains’ new partner from 2026. This will be a true strategic technical partnership; Ford will assist with battery and hybrid technology and much more to keep the Team ahead of the competition. I am already very excited about this partnership’s possibilities for both of us globally.

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