The World Champions have embraced the inaugural Las Vegas GP with a makeover that the Strip would be proud of. Inspired by the city’s energy, excitement, and neon lights, the RB19 will turn purple for Round 22 of the Formula 1 season, with touches of Vegas’ famous culture decorating the bodywork, revealed yesterday.
While this is the Team’s third unique livery of the season, rounding off a hattrick of USA specials, all thanks to The Paddock’s Make Your Mark campaign, this will be the first race the entirety of the RB19 has been taken over by unique makeover. From rear wing to front wing, halo to sidepods, Oracle Red Bull Racing has well and truly piled all chips on the Vegas look.
The Make Your Mark campaign has seen members of The Paddock, Oracle Red Bull Racing’s free loyalty programme, powered by the Team’s Title Partner Oracle, challenged by the Team to design a bespoke livery for each of the USA Grands Prix, as Max and Checo race stateside three times in one season for the first time. The campaign generated a huge buzz, with the top designs being put to a vote on the Paddock. Over 24,000 votes were cast by fans, leading to thousands of new sign-ups to the platform.
From Essex, UK, Lindsay Palmer was picked from thousands of entries from fans wanting to hit the jackpot and have their design featured as the Team’s Vegas livery. With purple at its base, her design will look like pink and yellow neon lights are flowing through the car’s bodywork as the RB19 charges through the streets of Vegas at night. Lindsay will be there to see the moment the livery drops in another unique reveal moment on Wednesday and will also be trackside with the Team all weekend to see her creation on track.
In a further nod to this weekend’s race location, the RB19 will also feature unique wheel covers. The PokerStars’ Poker Chip covers will turn the Team’s wheels black, red and white, with a design that encompasses the look and feel of a poker chip and features PokerStars’ Red Spade. They are the first sponsor to co-brand Oracle Red Bull Racing wheel covers.
Team Principal and CEO Christian Horner said:
It is brilliant to be rounding off our third and final Make Your Mark competition here in Nevada for the inaugural Las Vegas GP this season. It is such a unique way to bring fans into the heart of the Team, allowing them to design and vote for our Las Vegas livery through our free loyalty programme, The Paddock. We have revealed a fan-designed livery at every US race this year, and each design has been well and truly delivered; it was quite the task of picking a winner. Congratulations to Lindsay, who put Vegas’ iconic stamp on the design, capturing the energy and excitement of both the city and the Team. I’m very much looking forward to seeing it racing around the streets of Las Vegas. From what I have seen on the Sim, though, that long straight is speedy, so you must keep a close eye on things as the cars fly past under the bright lights of The Strip. It will be a particular race made even more special by celebrating with a fan-designed livery as we head into the final US race of the season.
Winner of Make Your Mark Las Vegas and author of the makeover, Lindsay Palmer, said:
I was so excited to be selected as the winner of Make Your Mark Las Vegas and was utterly at a loss for words when I won. When thinking about what represents Vegas, the first thing that came to mind was the casinos and the bright lights, so I knew this had to be incorporated into my design. I wanted the style to emulate the cars whizzing past the neon lights, and I had to make sure playing cards were added, too. When I visited the factory, it was amazing to see the livery and creation process come to life. I am so excited to go to the race. I have never been to Vegas before, and the fact that I can see my car come to life under the iconic Las Vegas lights will be an incredible experience. I cannot wait to see it on track!
Rebecca McAdam Willetts, Director of Partnerships & PR at PokerStars, said:
We’re honoured to be the first to feature on the Team’s wheels and such an iconic part of a very special makeover for the inaugural race in Las Vegas. Our poker chip wheel reveal marks the pinnacle of our efforts this year to excite and reward fans and customers, and we’re also super excited to physically share this unique piece of racing memorabilia with our community very soon.
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