Regent Seven Seas Cruises, the world’s leading luxury ocean cruise line, announces a landmark partnership with the iconic Aston Martin Aramco Formula One Team, becoming the team’s first official Global Cruise Line Partner.
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As part of the partnership, Regent and Aston Martin Aramco Formula One Team will collaborate to create exclusive experiences for luxury travellers. Carefully curated programs ashore, such as VIP Aston Martin Formula One Team driving experiences and tours of the team’s state-of-the-art AMR Technology Campus in Silverstone, along with unique Spotlight Voyages, will immerse guests into the worlds of ultra-luxury cruising and high-performance motor racing. This multi-year collaboration recognizes the shared belief that perfection, precision and luxury are in every detail.
To celebrate the launch of this exclusive partnership, Regent Seven Seas Cruises is offering luxury travellers a chance to win a once-in-a-lifetime experience of a 10-night, all-inclusive, ultra-luxury European cruise on board the new Seven Seas Grandeur, preceded by an Aston Martin Aramco VIP race experience in Imola, Italy.
Andrea DeMarco, President of Regent Seven Seas Cruises, said:
We are thrilled to announce our new partnership with the Aston Martin Aramco Formula One Team, a brand that shares our values for excellence and luxury. The Aston Martin Aramco Formula One Team is the epitome of high performance in Formula One, which aligns perfectly with Regent’s world-renowned reputation for delivering unrivalled experiences. With the Aston Martin Aramco Formula One Team, we hope to deliver once-in-a-lifetime memories to all our guests, providing opportunities for further discovery and enrichment on our sailings. The exclusive ‘Grandeur Prix’ prize is a fantastic way to honour the launch of this partnership by pairing a 10-night all-inclusive luxury cruise on our newest ship, Seven Seas Grandeur, with an incredible Aston Martin Aramco VIP race experience.
Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Aramco Formula One Team, added:
The Aston Martin Aramco Formula One Team is delighted to embark on this exciting journey with Regent Seven Seas Cruises. This brand truly shares our commitment to performance and the pursuit of perfection. Both brands understand how vital those once-in-a-lifetime moments are and the attention to detail that goes into delivering them. Together, I know that we can offer unparalleled experiences to guests across the globe and celebrate the moments that count.
Regent Seven Seas Cruises will work closely with the Aston Martin Aramco Formula One Team to mark the moments that count, delivering once-in-a-lifetime experiences together. As part of the partnership, the Regent logo will be proudly displayed on the soon-to-be-revealed AMR24 race car, drivers’ race suits and all official apparel worn by team personnel at races, glimpsing into the world of opulent luxury cruises while on the racetrack.
Grandeur Prix’ Sweepstakes
To celebrate the iconic partnership, Regent offers fans a chance to win an incredible Regent Seven Seas Cruises and Aston Martin Aramco VIP race experience through its ‘Grandeur Prix sweepstakes. One winner will receive an exclusive 10-night, all-inclusive luxury cruise for two on the brand-new Seven Seas Grandeur. The lucky guests will sail the Mediterranean, exploring Italy, Montenegro, Greece, and Turkey, creating memorable moments. Unique to Regent, unlimited shore excursions offer luxury travellers the opportunity for immersive exploration – from soaking up the history of Athens’ ancient ruins to taking in the impressive landmarks of Istanbul at night.
The unforgettable experience will begin with an Aston Martin Aramco VIP race experience in Imola, Italy, from May 17-19, 2024.
Winners will depart Venice onboard Seven Seas Grandeur on May 20, 2024. The experience includes hotel accommodation, transfers to and from the Aston Martin Aramco VIP race experience and return flights.