Scuderia Ferrari and HP Team Up with Special Livery for Miami GP

Scuderia Ferrari and HP Inc. (NYSE: HPQ) today revealed a stunning new livery ahead of the 2025 Miami Grand Prix, marking the first anniversary of their groundbreaking title partnership. Unveiled in downtown Miami by Scuderia Ferrari HP drivers and Team Principal Fred Vasseur, the new look exemplifies the innovative spirit of the collaboration between these two global powerhouses.

This special edition design isn’t just a visual update—it’s a fusion of cutting-edge technology, performance innovation, and creative design, co-engineered by Ferrari and HP to push Formula 1 aesthetics and engineering into the future.

A Vision in Red, White, and Electric Blue

The striking livery blends Ferrari’s iconic red with HP’s signature white and electric blue, applied using next-generation materials and techniques. The outcome is more than just eye-catching—it’s a functional evolution.

The SF-25’s new wrap is:

• Up to 14% lighter

• Up to 17% thinner

• More thermally resistant

• PVC-free and fully recyclable

These advances are made possible by HP’s latest latex printing technology, demonstrating how Scuderia Ferrari and HP are redefining design and sustainability in motorsport.

Engineering Innovation: A Joint Effort

Behind the Miami livery lies months of collaborative engineering. Experts from Ferrari’s Maranello HQ and HP’s innovation center in Barcelona worked closely to develop new film technologies tailored for F1 conditions.

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The result? A film wrap that’s not only lighter and thinner but also faster to apply, paving the way for more efficient production cycles and bolder design freedom across future races.

Miami Grand Prix: Debut of a New Era

The special Miami livery reflects the evolution of the Scuderia Ferrari and HP partnership. For the first time in team history, asymmetric graphic elements adorn the SF-25s of Charles Leclerc and Lewis Hamilton. HP’s electric blue highlights grace the front and rear wings, while crisp white wheels add a futuristic flair to the classic Ferrari red base.

This isn’t just a design upgrade—it’s a visual symbol of technological unity, shared values, and co-engineered excellence.

Transforming Ferrari’s Workspaces

Off the track, Scuderia Ferrari and HP are revolutionizing the way the Ferrari team works. HP has outfitted the Scuderia with:

• Hundreds of high-performance laptops and workstations

• Advanced monitors and printers

• Seamless trackside and factory integration

This infusion of HP technology is driving greater productivity, efficiency, and collaboration, aligning with the shared goal of creating the Future of Work—from pit lane to design lab.

Fan Experience: HP Meets Ferrari

The collaboration comes to life for fans at the HP Experience Zone in Miami’s Wynwood Marketplace. Here, visitors can explore how HP’s innovations support Ferrari on and off the track—and how those same tools empower businesses and individuals worldwide.

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Matching the car’s design, the drivers’ race suits and helmets will also showcase the new Miami-inspired aesthetic, underlining the seamless blend of branding, performance, and fan engagement.

Leadership Perspectives on the Partnership

Enrique Lores, President and CEO of HP Inc., emphasised:

“Our collaboration with Ferrari is a testament to how HP is pushing the boundaries of what’s possible. Together, we are co-engineering exceptional experiences, redefining innovation, and shaping the Future of Work—on and off the track.”

Benedetto Vigna, Ferrari CEO, added:

“It all started one year ago at the Miami Grand Prix. Since then, we’ve aligned on our passion for performance, people, and progress. This bold new livery is a celebration of our shared belief in the power of design and technology to create meaningful change—on the racetrack and in the workplace.”

Scuderia Ferrari and HP: Driving Forward

As the 2025 Formula 1 season unfolds, the alliance between Scuderia Ferrari and HP will continue to fuel innovation and transformation. The collaboration sets a new benchmark for how corporate partnerships can drive real impact, both in performance and purpose, from next-gen wrap technologies to innovative workspaces.

Stay tuned as Scuderia Ferrari and HP continue to co-engineer the future, one lap, one breakthrough, and one bold design at a time.