SenseTime, a leading global artificial intelligence (AI) software company and Alfa Romeo F1 Team ORLEN announce a new technology partnership. SenseTime and Alfa Romeo F1 Team ORLEN are exploring various ways to integrate AI technologies with the motorsport racing industry. SenseTime’s branding will be featured prominently on the sidepods of Alfa Romeo’s F1 cars during this weekend’s race in England and all future Grand Prix races.
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Racing offers a plethora of opportunities for artificial intelligence to provide an advantage. From parsing through millions of strategy permutations to sifting through the extensive data generated by the car, AI can help analyse the team’s own performance – and its competitors’ – to help drivers and engineers make the best decisions and optimise the outcome of each race.
With both Alfa Romeo F1 Team ORLEN and SenseTime sharing a passion for innovation and the desire to push the boundaries of technologies, this partnership is going to reshape the way technology drives racing.
Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN:
Artificial Intelligence is the new frontier of innovation and it is something that will influence every field of application – motorsport included. Our partnership with SenseTime will allow the team to work with a global leader in this growing sector, making sure we explore every opportunity to gain an advantage over our competition and continue to push the boundaries of technologies together.
Xu Li, Co-founder, Executive Chairman of the Board and CEO of SenseTime:
SenseTime is leading the way in leveraging AI technology to empower a wide range of industries. Our partnership with Alfa Romeo F1 Team ORLEN will unleash the potential of AI to transform the motorsports industry by taking its performance to new heights. We look forward to combining our latest SenseAuto technology with F1’s brand to revolutionize the motorsport experience.
George Huang, CEO of International Business Group, SenseTime:
Utilizing AI technology to enrich people’s lives is a step forward toward our vision of ‘AI for a better tomorrow. Our partnership with Alfa Romeo F1 Team ORLEN is a great addition to our portfolio of AI solutions for our clients in EMEA, including the Kingdom of Saudi Arabia and the United Arab Emirates.