Tag Archives: Formula 1


My Race Day: Zak Brown

A powerful motorsport marketer, founder of JMI, former CEO of CSM Sport & Entertainment and the current CEO of McLaren Racing, mister...

Marketing on the grid

Having grid girls at motorsport events is as traditional as rain in an English summer. Grid girls have been the...


Motormen and motorwomen

We had some very interesting discussions lately about women taking over key positions in motorsports. This time, one of the...



Should Bernie buy Twitter?

Bernie Ecclestone’s seeming dismissal of social media contrasts sharply with what other racing series, and major sports leagues, are doing...