Taittinger Champagne House partners with Haas F1 Team

Uralkali Haas F1 Team is pleased to announce a partnership with the famous Taittinger Champagne House, founded in 1734 in Reims, France.

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With Taittinger enjoying a truly worldwide presence, its products available in over 150 countries, the independent and family-owned brand will also now enjoy an added presence on the international sporting stage teaming with Uralkali Haas F1 Team as the American-owned squad competes in the 2021 FIA Formula 1 World Championship.

Taittinger boasts a world-class range of wines with its high and constant quality champagne recognized globally and rewarded with numerous prestigious prizes. Boasting unique partnerships and a truly international presence, Uralkali Haas F1 Team is the latest relationship to share in the illustrious Taittinger lifestyle and values – firmly rooted in the company’s long-standing commitment to craft and innovation.

Guenther Steiner, Team Principal, Uralkali Haas F1 Team commented:

The Taittinger name is synonymous with excellence, having enjoyed a long, rich history, yet as a brand, they’re truly modern in their outlook and engagement, both creatively and commercially. Our relationship is proof of that viewpoint and it gives me great pleasure to welcome Taittinger onboard as one of our valued partners this season.

About the Taittinger Champagne House:

Taittinger Champagne House

The Taittinger family has managed the Champagne House for nearly a century. Its aim has always been the pursuit of excellence. “Having our family name on a bottle places demands and responsibilities on every minute. The name on the bottle conveys both the skills and knowledge of the past and a commitment to the future”. Pierre Emmanuel Taittinger has embodied this commitment for 40 years, and today he shares it with his son, Clovis and his daughter, Vitalie who both work beside him in the day to day running of the Champagne House. Together, they create a very close-knit and complementary family trio.

Vitalie Taittinger – ambassador of style

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