Technological advancements in the 21st century have helped online casinos grow rapidly over the last two decades, transforming from a hobby for nerds to a multi-billion dollar business. Artificial intelligence is one of the main technologies that has transformed the betting market, and its application in gambling platforms seems to have only started.
Click here to subscribe to our print edition!
Artificial intelligence helps online casinos perform various tasks, including customer service, marketing and security. In casino marketing, AI applications help to target adverts to specific players depending on their behaviour (for instance, the type of games they play) to increase conversion and revenue.
AI is also useful in customer service as it can help solve the players’ issues when integrated into interactive chatbots. That helps to free up the casino staff to handle more serious issues that can’t be automated. Additionally, AI is very helpful in improving the security of a gambling platform, helping to reduce fraud cases.
AI’s Impact on the online casino industry
AI greatly impacts the online gambling industry, influencing the entire gaming ecosystem in various ways. Casino software providers are using AI to develop realistic 3D characters and environments for a more realistic and immersive gaming experience. Additionally, Artificial intelligence can help to create new game rules and mechanics. That creates endless possibilities for innovative casino games.
Customer service is yet another that has been completely transformed by artificial intelligence. Most online casinos leverage AI to offer 24/7 customer support through chatbots capable of answering common queries fast and efficiently. Click here to check out top online gambling sites using chatbots for efficient customer support.
The Future of AI in the online gambling industry
Developing more adaptive and smarter NPCs
Most non-player characters are programmed. That means they act according to predetermined automated rules that the player’s input can’t control. Artificial intelligence is helping create smarter behaviour in non-player characters, making them more adaptive in responding to different conditions as the gaming adventure transitions.
Developers can use neural networks to adapt the NPCs to each player’s response. That will help to maximize the fun, engagement and challenge in games.
Detecting cheats in multiplayer games
Cheating is still a huge challenge in casino games, especially in online multiplayer games and can negatively impact a brand’s reputation. Many players worldwide feel insecure when playing against gamblers with unfair advantages and choose to leave the platform. That means there’s competition for detecting cheats in online casinos, which calls for integrating more sophisticated mechanisms.
Many online casinos are adopting AI technology to analyze their players’ gaming patterns and detect when someone is cheating. Some cheaters are also trying to use AI to mimic human interactions in gaming platforms, but fraud detection systems are constantly improving.
Bottom Line
The online gambling industry has benefited greatly from the rise of Ai systems in the last two decades. Looking at the future of these two industries, it’s evident AI will continue empowering the creation of more immersive, fun and secure betting environments with high-quality visuals.