12. Maurizio Arrivabene | Team Principal of Ferrari F1
|Position last year: 12
|Bio: An old face in Formula 1 given his previous role for Philip Morris.
|Google searches last 12 months: 1.1 million
Ex-Head of Sponsorship for Philip Morris, Maurizio has the respect of the team and has already made strides towards getting back to the top.
Through his work with Philip Morris, he became involved with the company’s sponsorship (through the Marlboro brand) of the Ferrari team and sat on the Formula One Commission as a representative for all the sport’s sponsors from 2010.