100 Most Influential People in Formula 1 2017


5. Dr Dieter Zetsche | Chairman, Daimler AG

Dieter Zetsche

Position last year: 4
Age: 64
Bio: Owner of Mercedes F1, has a big influence on the German GP
Google searches last 12 months: 0.5 million

The boss of Daimler, owner of the championship-winning team Mercedes AMG Petronas. A big influencer in the German Grand Prix! He is credited with instigating a great sea change in the fortunes of DaimlerChrysler and masterminding the demerger of the two companies in 2007, becoming Chairman of Daimler AG and Head of Mercedes-Benz Cars. The company’s importance to the continuation of Formula 1, as an engine supplier and manufacturer, cannot be underestimated, and as it stands, Dr Dieter Zetsche appears happy to continue with Mercedes’ involvement in the sport.

“Dieter Zetsche pursues and implements the right strategy not only aligned with the supervisory board. He also
can make employees enthusiastic for the demanding targets of the group”, said Manfred Bischoff, Chairman of
the Supervisory Board of Daimler AG after extending Zetsche’s contract until 2019.

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