Haas F1 Team is pleased to announce a new partnership with the California-based, premium lifestyle performance apparel brand, TravisMathew as the American F1 team’s new ‘Official Travel Kit and Luggage Supplier’ – starting with the 2023 FIA Formula 1 World Championship.
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Headquartered in Huntington Beach, California, TravisMathew has become one of the most popular lifestyle clothing brands in the United States. Following the grand opening of its first international storefront in St Andrews, Scotland, TravisMathew will continue to expand its global presence through this partnership.
Offering everyday lifestyle and performance apparel that prioritizes and provides supreme comfort in every setting, TravisMathew’s blend of materials results in soft texture, lightweight feel and subtle stretch for the ultimate style and comfort. As part of this partnership, TravisMathew will supply the MoneyGram Haas F1 Team with travel necessities, lifestyle apparel, and items from TravisMathew’s Cloud Collection and TravisMathew footwear, including The Daily Shoe and The Phenom and TravisMathew-branded luggage and backpacks.
Leif Sunderland, TravisMathew CMO, commented:
We’re thrilled to enter into this partnership with the MoneyGram Haas F1 Team as we set our sights on expansion across EMEA. The FIA Formula 1 World Championship offers a great canvas for us to introduce the TravisMathew brand to new consumers across the Atlantic. At TravisMathew, we always look for new ways to showcase our versatile apparel and accessories and couldn’t think of a better team to represent us than the MoneyGram Haas F1 Team. We are proud to know that the team will travel the globe in the utmost comfort and style each week of the season.
Guenther Steiner, Team Principal of MoneyGram Haas F1 Team, added:
We’ve partnered with TravisMathew to meet our travel kit and luggage needs. It’s great to add another American brand to our partner portfolio. Still, more importantly, it’s great that as a team, we’ll be travelling the world this season fully outfitted in products known for their trusted quality, style and comfort.
Our travel kit has to perform, especially with the demands of a 23-race calendar, and I know it’s vital to our team members to look and feel good when travelling from race to race. TravisMathew has exceeded the brief regarding meeting our needs, and we’re proud to have them as part of the team moving forward.
In a timely fashion, MoneyGram, Haas F1 Team begins its 2023 travel operations this week – with the race team headed out to Bahrain for pre-season testing at the Bahrain International Circuit (February 23-25), each member of the team – from drivers to paddock staff – is set to sport TravisMathew apparel and luggage proudly.
As the season unfolds, the racing team will take this partnership to its home circuits in Miami, Austin and Las Vegas, and fan favourites Monaco and Silverstone and beyond.
MoneyGram Haas F1 Team joins a burgeoning list of brand ambassadors and world-class pro athletes to represent TravisMathew. This line-up includes Hollywood actor Chris Pratt, pro-golfer Jon Rahm, and pro-American football quarterbacks Jimmy Garoppolo and Matt Ryan.