The Visa Cash App Racing Bulls Formula One Team (VCARB) turned up the Miami heat with a dazzling new look for the 2024 Miami Grand Prix, debuting a one-of-a-kind custom livery inspired by summer vibes and Red Bull’s latest flavour innovation: Summer Edition White Peach. This high-energy launch merges cutting-edge motorsport aesthetics with Miami’s iconic retro flair.
💥 A Miami Moment, Reimagined
Unveiled at a sunset celebration at the exclusive Joia Beach Club on Jungle Island, the livery launch brought together a vibrant crowd of athletes, creators, media personalities, and fans. As the sun dipped behind the skyline, the striking VCARB 02 came to life, bathed in magenta and tropical tones that radiated pure summer.
🏁 Where Design Meets Speed
The custom livery fuses neon-infused pastels and aerodynamic lines, channelling the electric spirit of Miami into every curve of the VCARB 02. Drivers Liam Lawson and Isack Hadjar will sport custom race suits that match the magenta energy, while the VCARB paddock gets a bold makeover for the weekend, setting a new standard for F1 team presentation.
🗣️ Peter Bayer, CEO of VCARB, shared:
“Miami holds a special place for us—it’s where we introduced our very first livery last year. That moment defined us: bold, creative, and unafraid to break boundaries. This new design, created with Red Bull, celebrates the soul of Miami and pushes our aesthetic to new heights.”
🛠️ Olly Hughes, CMO, Red Bull Technology, added:
“This is a milestone for Red Bull—our first-ever can-inspired livery to launch a new flavor in the U.S. White Peach is summer in a can, and what better way to express that than Miami. VCARB continues to set the bar for livery creativity, and this one is no exception.”
📸 Fan Activation On and Off the Track
Catch the livery in action starting Friday, May 2, at the Miami International Autodrome. For fans off the grid, the VCARB 02 will take to the city’s iconic waterways on May 1, turning heads ahead of race weekend.
🛍️ Limited-Edition Merch Drop
In celebration of the launch, fans can now shop the Miami Summer Replica Team Top and Cap, available for a limited time on the Red Bull Shop. Don’t miss out—these will fly faster than an F1 pit stop!
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🍑 Sip into Summer with Red Bull
The Red Bull Summer Edition White Peach delivers a crisp white peach flavour layered with citrus zest and delicate floral notes.* Whether you’re trackside or poolside, it’s the perfect refreshment for any summer event—available with or without sugar. *Artificially flavoured.
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