Velocity Black and Aston Martin F1 Team sign announce a new lifestyle partnership


Aston Martin Formula One Team (AMF1) is delighted to announce Velocity Black as its new Official Luxury Lifestyle Partner.

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Founded in 2014, Velocity Black is a digital members’ club and luxury concierge that harnesses cutting-edge technology and world-class experts to offer its members effortless access to unique tickets, events and lifestyle experiences.

In partnership with AMF1, Velocity members will benefit from access to the squad and its drivers and VIP tickets to races and special events.

Velocity Black and AMF1 will deliver its members with the ultimate opportunities to live and experience the world’s greatest motorsport series.

Velocity branding will feature on the nosecone of the AMR23 car from this weekend’s season-opening Bahrain Grand Prix.

Jefferson Slack, Managing Director Commercial & Marketing, AMF1, said:

At AMF1, we seek unique ways to harness our brand’s prestige and desirability. We are delighted to have partnered with Velocity Black to deliver a range of new and exciting ways of doing this. Through this partnership, our members will receive unprecedented access to races, meet our drivers and enjoy our hospitality in the paddock. We are looking forward to meeting many Velocity Black members across what is set to be an intense and exciting championship season.

Zia Yusuf, Velocity Black CEO, said:

At Velocity Black, we believe life is short and every second matters. Our members are high-performance people, and we help them live extraordinary lives. This ethos made AMF1 a kindred spirit and natural partner. Our review of last year made the tripling of member demand for F1 experiences impossible to ignore. We’re proud to be the Luxury Lifestyle Partner of the Aston Martin Aramco Cognizant Formula One Team. It means we can offer our members effortless access to the world’s most extraordinary Formula One experiences. In doing so, we will help forge memories between loved ones that will last a lifetime.

About Velocity

Founded in 2014 on the principle that time is our most precious asset, Velocity deploys cutting-edge technologies and human experts to transform how high-performance people discover and enjoy their world. We help our members do and be more in the digital age.

Backed by $28 million in venture capital, according to the Financial Times, we are one of the world’s fastest-growing companies, delivering for members in over 60 countries.

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