Virgin Hotels sign a partnership agreement with Las Vegas Grand Prix


Virgin Hotels Las Vegas, part of Curio Collection by Hilton, is pleased to announce it has been named the official entitlement sponsor of the East Harmon Zone at the Formula 1 Heineken Silver Las Vegas Grand Prix. Virgin Hotels Las Vegas will take over the East Harmon Zone as the latest event partner for the race, complete with live entertainment and fan activations.

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“We are excited to help create truly unique fan experiences in the East Harmon Zone for the race in November,” said Lia Rispoli, Senior Vice President of Resort Operations & Asset Management for JC Hospitality. “Virgin Hotels Las Vegas is thrilled to be part of this historical event, and we look forward to a continued partnership with Las Vegas Grand Prix, Inc.” 

“Given its proximity to the East Harmon Zone, we couldn’t pass up the opportunity to partner with Virgin Hotels Las Vegas to curate programming and build an energetic environment for our fans in the East Harmon Zone,” said Emily Prazer, Chief Commercial Officer of Formula 1 Las Vegas Grand Prix. “The talented team at Virgin Hotels Las Vegas are experts in creating memorable moments, and together, we will create the ultimate fan experience.”

From the East Harmon Zone, fans can take in the start and finish line spectacle and all the high-stakes drama as drivers jockey for the position through the first two corners. Seats in the East Harmon Zone also boast a behind-the-scenes view of the pit lane and the team garages. Information about the East Harmon Zone and ticket inquiries can be found here.

Room and ticket packages will be available on Virgin Hotels Las Vegas website later. Follow Virgin Hotels Las Vegas on Facebook, Twitter and Instagram for the latest updates.

About Virgin Hotels Las Vegas

Virgin Hotels Las Vegas is a reimagined and re-conceptualized casino resort. The property is part of the Curio Collection by Hilton and has been awarded the AAA Four Diamond Award in its first year of operation. The integrated resort intermixes a passion for food and beverage with music and culture and features three hotel towers totaling over 1,500 Chambers and suites; the 60,000 sq. ft. Mohegan Casino Las Vegas operated by Mohegan and the Mohegan Sun Sportsbook powered by Betfred; a five-acre desert pool oasis including Élia Beach Club and a multi-functional event lawn; live music and entertainment theater with 4,600 capacity operated by AEG Presents; 24 Oxford showroom accommodating 650 guests; and an exclusive portfolio of twelve food and beverage venues including Todd English’s Olives, Kris Yenbamroong’s Night + Market, the legendary Nobu, Michael Morton and David Morton’s ONE Steakhouse, Kassi Beach House from restauranteur Nick Mathers, Casa Calavera by global hospitality company TAO Group, famous Afters Ice Cream, Pizza Forte by the Ferraro Family and signature Virgin Hotels restaurants and bars including The Kitchen at Commons Club, The Bar at Commons Club, The Shag Room and Funny Library Coffee Shop. The property is owned by JC Hospitality, LLC, in partnership with Juniper Capital Partners, Virgin Group, LiUNA, Fengate Asset Management, Dream and Orlando Development. The off-Strip playground is located at 4455 Paradise Road. For more information, visit

About Virgin Hotels

Virgin Hotels is a luxury lifestyle hospitality brand combining heartfelt service and a personalized hotel experience inspired by the innovation and innovative disruption Sir Richard Branson’s global Virgin Group has pioneered for over 50 years. Each property intermixes a passion for food and beverage with music, design, and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travellers and locals alike. The current portfolio includes five hotels—Virgin Hotels Chicago, Dallas, Nashville, New Orleans and Las Vegas, and the newly launched Virgin Hotels Edinburgh. Glasgow and New York City locations are scheduled to debut in 2023, followed by Miami and Denver in 2025 and the launch of Virgin Residences. In addition, Virgin Hotels continues to explore hotel, conversions, and ground-up development in Boston, Los Angeles, Austin, Philadelphia, Seattle, London, and more.

About Curio Collection by Hilton

Curio Collection by Hilton is a global portfolio of over 120 unique hotels and resorts handpicked for their distinct character. Curio Collection properties offer guests the ability to experience independent hotels, offering authentic, curated experiences through local offerings and elevated amenities while providing the benefits of Hilton and its award-winning guest loyalty program, Hilton Honors. Experience Curio Collection by Hilton by booking at or the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels can access instant benefits. 

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