Volcan de mi Tierra Tequila named as a partner for the Las Vegas Grand Prix


Volcan de mi Tierra, a renowned name in the world of premium spirits, is thrilled to announce an exciting partnership with the Formula 1 Las Vegas Grand Prix, taking place November 16-18, 2023.

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To celebrate the inaugural Grand Prix and the brand-new Las Vegas Strip Circuit, Volcan de mi Tierra will be releasing a limited-edition Volcan X.A., its famed X.A. expression, with 3,800 numbered bottles crafted and designed as a nod to the 3.8-mile track. The exclusive bottle sports a slick asphalt-like texture and a design evoking speed, along with red accents to echo Las Vegas Strip lights and the lava of the Tequila Volcano. This unique collection will be available for purchase beginning mid-October at select nightclubs and retailers in Las Vegas, with more details to be announced in the coming weeks.

“Formula1 is all about passion, dedication and excellence –values that also drive Volcan de mi Tierra in its mission to create the world’s finest tequila,” declared Santiago Cortina, President of Volcán de Mi Tierra. “We are so excited to embody our partnership with the Las Vegas Grand Prix through this stunning limited-edition bottle, which will enhance the F1 fan experience in this iconic night spot but also from home.”

Volcan X.A. and its signature F1 cocktails will be poured in the Paddock Club as well as other premium locations, including Wynn Grid Club, the Elevation Lounge located on the rooftop of the brand-new Las Vegas Grand Prix Pit Building, the Las Vegas Grand Prix hospitality suites and more. Attendees can also purchase Volcan at bars located within the fan zones.

“Las Vegas Grand Prix is thrilled to partner with Volcan de mi Tierra – recognized worldwide as one of the finest and most iconic brands in luxury spirits,” said Emily Prazer, Chief Commercial Officer of Las Vegas Grand Prix, Inc. “We are constantly pursuing unique and exciting ways to elevate the Las Vegas Grand Prix experience at our inaugural event, and our partnership with Volcan de mi Tierra will undoubtedly add to the world-class hospitality and entertainment that Las Vegas is known for.”

Volcan X.A. will ignite the celebration throughout race week with events scheduled across The Strip, including the official opening party at X.S. Nightclub at Wynn Las Vegas on Wednesday, November 15, a takeover of Zouk Nightclub at Resorts World Las Vegas with an exceptional A-list performance on Thursday, November 16, and the race closing celebration at Omnia Nightclub on Saturday, November 18.


Volcan de Mi Tierra represents 300 years of heart, passion, and entrepreneurship, combining generations of the Gallardo family’s deep roots in Mexico. Based on an artisanal method, the brand is part of a tiny circle of tequilas with its distillery: NOM 1523. The latter is located at the foot of the volcano and houses a unique manufacturing technique. The House relies on a singular distillation method for each agave, combining tradition and innovation. Volcan’s Blanco, Reposado, Cristalino and X.A. represent a new era of tequila and celebration of provenance and legacy.

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