Whispering Angel, the world-renowned rosé that has long been a favourite in Formula 1 hospitality, has officially been crowned the Official Rosé of Formula 1.
As part of the prestigious 10-year partnership between Formula 1 and LVMH, the brand now joins iconic names Moët & Chandon and Belvedere Vodka from the Moët Hennessy portfolio, elevating the luxury experience trackside.
After successful appearances at key races in Miami, Imola, Monaco, and Barcelona, Whispering Angel will continue to add a touch of elegance to the F1 calendar. Guests at premium hospitality spaces across the globe will be able to sip world-class rosé while witnessing high-octane action on the track.
Expect to see the wine at upcoming races in: Silverstone, Spa, Budapest, Zandvoort, Monza, Austin, Mexico City, São Paulo, and the glittering season finale in Las Vegas.
Formula 1 and Whispering Angel: A Perfect Pairing
Emily Prazer, Chief Commercial Officer at Formula 1, shared her excitement:
Today marks another special moment in our landmark partnership with LVMH, as we welcome Whispering Angel to the Formula 1 family as the Official Rosé Partner.
This perfect partnership brings together the pinnacle of motorsport with a brand known for its sophistication, elegance, and excellence.
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This season, we’ve already seen rosé integrate seamlessly into our exclusive hospitality areas, and together we’ll continue to deliver unforgettable moments that define Formula 1 as the gold standard in luxury sport and entertainment.
A Toast to the Future
Sacha Lichine, Founder and CEO of Whispering Angel, added:
Having served in the F1 Paddock Club for the past 15 years, we’re thrilled to take the brand to the next level with this exciting partnership, accelerating toward the Chequered Flag and crossing the Finishing Line together.
From glamorous paddocks to iconic circuits, Whispering Angel is set to make every race feel like a celebration. 🍷🏁