Xbox and Alpine F1 Team sign a partnership agreement


Xbox has joined forces with BWT Alpine F1 Team, with Xbox becoming the team’s Official Console Partner and PC Game Pass becoming an Official Partner. This multi-year deal expands the company into a brand-new sports category – the exciting world of Formula 1.

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BWT Alpine F1 Team joins a tremendous portfolio of successful teams Xbox has partnered with, including the England and France National Football Federations and the WNBA’s New York Liberty and Atlanta Dream.

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Xbox and PC Game Pass logos will be visible on the A523 and team environments at selected critical races during the season, starting at the Japanese Grand Prix this coming weekend.

Jerret West, CVP of Gaming Marketing at Xbox:

Today’s announcement with Alpine continues our push to reach more fans worldwide through their love of sports. Motorsports is one of the most exciting sports categories in the world, with a diverse fanbase that comes together to embrace the thrill of competitive racing. Xbox and Alpine share common values regarding diversity, equity and inclusion, and we look forward to bringing the joy and community of gaming and racing to more people worldwide through this exciting partnership.

David Gendry, VP, Alpine Sponsoring, Partnerships and Communications:

We are incredibly pleased to be partnering with Xbox, a household name and strong leader in the gaming industry. Over the past years, we teamed up successfully on a few projects that reached successfully to our fans worldwide. We are now proud to consolidate this experience into a longer-term partnership built on the foundation of our shared values with Microsoft.

About Xbox:

Microsoft’s mission is to empower every person and organization to achieve more. For more than 20 years, Xbox has been on a mission to bring the joy and community of gaming to everyone on the planet, making gaming a place for fun, inspiration and social connection. Microsoft´s goal is to be a key connector between today’s game creators and billions of gamers around the world.

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