Yahoo and Alpine F1 Team extend their partnership

British Grand Prix 2022

BWT Alpine F1 Team and Yahoo are delighted to confirm a strategic partnership, which will see Yahoo continue as a valued technical partner. The distinctive Yahoo logo will appear on the BWT Alpine F1 Team A522 cars, bringing its global footprint to new audiences. The team will leverage this huge platform as Yahoo builds its future vision of news, sports, entertainment, lifestyle, finance, media and communications tools.

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Yahoo, a global media and technology company that reaches nearly 900 million people around the world, has been a valued partner since 2019. In an extension of the collaboration, both BWT Alpine F1 Team and the wider Renault Group will have access to Yahoo’s industry-leading ad technology stack, enabling the brands to reach millions of people across the world through its advertising and content distribution platforms, Yahoo’s own News, Sport and Finance brands, as well as access to Yahoo’s XR Studios where the companies will be able to build 3D, immersive and interactive content experiences together through motion capture, volumetric capture and XR Stage technologies.

Otmar Szafnauer, Team Principal, BWT Alpine F1 Team, commented:

As a team, we are always looking for synergies with brands as ambitious as our own. Yahoo clearly shares our passion for innovation and we are delighted to extend our relationship with such a premium company for three more years. Yahoo has proved itself to be an innovator and Formula 1 offers a significant opportunity to connect with new audiences and explore cutting-edge developments in online media and communications. We are delighted to be able to partner with them to explore these new frontiers.

Elizabeth Herbst-Brady, Global Head of Revenue and Client Solutions at Yahoo said:

Our partnerships team in London, headed by Marko Johns, is building on their already successful relationship with Alpine and Renault through this extension of our deal together. We pride ourselves on being great partners at Yahoo and through global, mutually beneficial relationships like these, we continue to bring the Yahoo brand to millions of new people who tune in to watch the fantastic racing in Formula 1 and help the Renault Group reach their audiences in creative ways through our global content and technology platforms.

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