Zeiss becomes an official supplier to Williams Racing

zeiss and williams f1

ZEISS, a world leader in optics and optoelectronics and Williams Racing announced a new multi-year partnership, which sees ZEISS become an Official Supplier of the team ahead of the 2021 FIA Formula One World Championship.

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The partnership will see ZEISS Industrial Quality Solutions provide a range of equipment benefiting departments throughout the business including Wind Tunnel, Quality & Inspection and Prototype & Test. The installation of a new, class-leading Metrotom 1500 industrial computed tomography system at the factory in Grove will expand the team’s in-house capabilities and deliver greater insights into the quality and integrity of components, ensuring a precise, accurate and robust quality control process. With a continued commitment towards greater business efficiencies, the company will play an integral part in this evolution.

In addition to world-class technology installation, Williams Racing stand to benefit from invaluable knowledge from industry leaders in metrology and ZEISS’ commitment to “Seeing Beyond” the challenges and demands of Formula One.

ZEISS will have branding in the Williams Racing trackside environment, featuring on the sponsor stacks in the garage and motorhome. As well as this, their logo will feature on the mirrors of the FW43B at the season-opening Formula One Grand Prix in Bahrain.

Al Peasland, Head of Technical Partnerships and Innovation commented: “It’s with great pleasure that we can now welcome ZEISS as a Williams Racing Official Supplier in a year when ZEISS celebrates the 175th anniversary of pioneering technological advances in optics. Their passion for excellence, and presence as a global leader, will bring new metrology capabilities into the Williams team. The competitive world of Formula One racing demands a continuous drive towards ever greater precision and quality. We’re excited to have ZEISS join us on this journey of transformation as we enter a new era for Williams Racing.”

Pedro Yanez, Head of Global Marketing ZEISS IQS commented: “We are thrilled about this new partnership with Williams Racing. Formula One is the highest class of automobile racing in the world. It is where the premier drivers compete with the most sophisticated technology and with the fastest cars in organized racing. Therefore, it is also where the highest precision and quality standards are required. We are proud to support the Williams team to achieve such standards, with our state-of-the-art Industrial Quality Solutions. The future looks bright for the new era of Williams Racing, and they will count with our highest commitment to precision and quality on this journey of transformation and beyond.”


ZEISS Industrial Quality Solutions is a leading manufacturer of multidimensional metrology solutions. These include coordinate measuring machines, optical and multisensor systems, microscopy systems for industrial quality assurance as well as metrology software for the automotive, aircraft, mechanical engineering, plastics and medical technology industries. Innovative technologies such as 3D X-ray metrology for quality inspection round off the portfolio. In addition, ZEISS Industrial Quality Solutions offers a broad global spectrum of customer services with ZEISS Quality Excellence Centers close to its customers. The company is headquartered in Oberkochen. Production and development sites outside Germany are located in Minneapolis in the USA, Shanghai (China) and Bangalore (India). ZEISS Industrial Quality Solutions is part of the Industrial Quality & Research segment.

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