100. Joel Seymour-Hyde

Joel Seymour-Hyde brings over two decades of unparalleled expertise in sports and entertainment to his role as the leader of global partnership management at Formula 1.

Known for his transformative impact on commercial growth, Seymour-Hyde spearheads Formula 1’s strategic brand partnerships and immersive fan experiences across expanding global markets. His leadership is distinguished by a strategic blend of foresight and industry relationships, which enable Formula 1 to engage diverse audiences and optimize sponsor value. With a track record in successful sponsorship acquisition, campaign execution, and stakeholder engagement, Seymour-Hyde’s innovative strategies have redefined Formula 1 as not just a motorsport but a dynamic lifestyle and entertainment platform. His influence underscores Formula 1’s evolution into a revered global cultural phenomenon.

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Previously, Joel Seymour-Hyde spent six impactful years as the managing director at Octagon in the UK, concurrently serving as a board director for the European Sponsorship Association. At the start of this year, he launched JSH Consulting, a dynamic consultancy offering tailored expertise to the sports and entertainment industries. Additionally, Seymour-Hyde serves as a strategic advisor to OneFootball, a leading international soccer content portal, further enriching his extensive contributions to the sports and entertainment landscape.