12. Emily Prazer

When it comes to shaping the commercial engine behind one of the world’s fastest-growing sports, few names stand out like Emily Prazer. As Chief Commercial Officer of Formula 1, Emily is at the forefront of expanding the sport’s global footprint, blending innovation, strategy, and fan engagement like never before.

Emily oversees a wide portfolio—commercial partnerships, licensing, marketing, gaming, and hospitality—all critical to how F1 connects with fans and partners across the world. With more than a decade of experience in commercial development and stakeholder management, her journey began at IMG, and since then she has worked with top-tier companies, global federations, and sports rights holders.

Her F1 journey began in 2017 when she took on the role of Head of Commercial Development for Race Promotion. But her defining moment came in 2021, when she was tapped to lead as Chief Commercial Officer for the ambitious Las Vegas Grand Prix project. Tasked with building an entire commercial operation from the ground up, Emily assembled and led a world-class team that delivered the inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX in 2023—a landmark event that redefined how Formula 1 is experienced in the U.S.

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The Las Vegas race wasn’t just a success—it was a spectacle. With the Strip as its backdrop and global attention focused on its glitz and drama, the event showcased how F1 could fuse sport, entertainment, and luxury into an unforgettable weekend. It became a blueprint for what Formula 1 can be in new markets.

Now, as F1’s global CCO, Emily is helping steer the sport into its next era—one that embraces digital innovation, new fan bases, and sustainable growth. Her leadership is not only shaping how Formula 1 races are watched but how they are experienced, turning Grand Prix weekends into global cultural moments.

In a sport where every millisecond counts, Emily Prazer is proving that strategic vision and fearless execution can be just as powerful as speed.