Age | 45 |
Occupation | CEO |
Company | Atlassian |
Country | Australia |
Position Last Year | New |
Formula 1 continues to evolve—faster, smarter, and greener. In a bold new partnership, Atlassian co-founder and CEO Mike Cannon-Brookes has become the title and technology partner of Williams Racing, forming Atlassian Williams Racing. This collaboration merges elite motorsport with world-class software innovation, aiming to supercharge the team’s performance both on and off the track.
Mike Cannon-Brookes, a prominent Australian tech entrepreneur and outspoken climate advocate, brings more than just funding to the grid. Through his investment firm Grok Ventures, he has championed large-scale renewable energy projects across Australia. His vision for a decarbonised future aligns seamlessly with Williams Racing’s newly sharpened focus on sustainability.
By integrating Atlassian’s cutting-edge software tools, the partnership promises to revolutionize how Williams Racing operates—from data analytics and team collaboration to race-day strategy. The goal is to make the team more agile, efficient, and innovative. It’s a fusion of technology and racing that reflects Formula 1’s ongoing transformation into a sport driven as much by software as speed.
READ MORE: Nasdaq and Mercedes-AMG PETRONAS F1 Unite to Turbocharge Technological Innovation
But this isn’t just about performance. It’s about purpose. As Formula 1 commits to becoming carbon neutral by 2030, partnerships like this are essential. Cannon-Brookes’ involvement signals a growing trend of tech leaders influencing the future of motorsport, not only through innovation but also through environmental stewardship.
For fans, this marks a new era of racing, where climate consciousness meets cutting-edge competition. Whether you’re cheering in the grandstands or coding from a startup hub, Atlassian Williams Racing invites you to see Formula 1 not just as a sport, but as a platform for global change.
With the 2025 season on the horizon, expect Williams to not only chase podiums but to lead the pack in building a smarter, greener future for Formula 1.
prev View full list next