| Age | 56 |
| Occupation | Chief Media Rights and Broadcast Officer |
| Company | Formula 1 |
| Country | United Kingdom |
| Position Last Year | Down |
With over 25 years in sports media rights—and over two decades dedicated to Formula 1, Ian Holmes has been instrumental in transforming how fans around the world experience the sport. As Formula 1’s Director of Media Rights, Holmes has been at the forefront of a media evolution that’s reshaped F1 from a Europe-centric motorsport into a truly global entertainment brand.
Since Liberty Media took over in 2017, Holmes has overseen the strategic distribution of F1’s media content, negotiating global broadcast deals and spearheading the sport’s digital expansion. Under his leadership, the launch of F1 TV, a direct-to-consumer streaming platform, marked a significant shift in how fans engage with races, qualifying sessions, and exclusive behind-the-scenes footage. He also serves as Executive Producer of Netflix’s Drive to Survive, a docuseries that has been widely credited with boosting F1’s popularity among younger and more diverse audiences.
Holmes’s approach to media is grounded in quality and depth. He highlights broadcasters like Sky and Canal+ for delivering comprehensive, immersive F1 coverage that keeps fans informed and emotionally connected to the action. For Holmes, it’s not just about broadcasting races—it’s about building a narrative that brings the drama and strategy of F1 to life.
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Recent milestones include the expansion of F1 TV Pro into India and a renewed partnership with DAZN in Japan through 2025—moves that reflect Holmes’ commitment to accessibility and market-specific growth. These initiatives are part of a broader strategy to ensure Formula 1 remains competitive in the streaming age and continues to capture hearts in both established and emerging markets.
Holmes’s work underscores a new era of Formula 1—one where the buzz of global engagement matches the roar of the engines. Whether through traditional broadcasters or digital platforms, Ian Holmes is helping to ensure that Formula 1 remains a sport and a worldwide spectacle.
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