65. Keith Bruce

When it comes to turning global sports into unforgettable spectacles, few have the résumé that Keith Bruce brings to the grid. With over 25 years in international sports and event management, Bruce has played a pivotal role in delivering some of the world’s most iconic sporting moments: from the Olympic Games and FIFA World Cup to the America’s Cup and Super Bowl 50.

Today, Keith Bruce leads F1 Experiences, the official experience provider for Formula 1. As President of both F1 Experiences and its parent company, QuintEvents International, his mission is clear: to bring fans closer than ever to the heart-pounding world of F1.

Under his leadership, F1 Experiences has transformed how fans engage with the sport. Whether it’s exclusive access to team garages, gourmet hospitality in the luxurious Paddock Club, or brushing shoulders with drivers and legends in the Champions Club, Bruce ensures every race weekend becomes a bucket-list event. These bespoke packages offer more than just a seat at the circuit—they provide insider access, curated experiences, and the kind of VIP treatment usually reserved for sponsors and insiders.

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It’s no surprise that Bruce’s influence in Formula 1 has grown steadily, as he steers F1 Experiences into new markets and continues to elevate the standard of fan engagement across the racing calendar. His work is helping to reshape the way Formula 1 is experienced, not just watched.

In a sport defined by precision, performance, and passion, Keith Bruce is doing more than keeping pace—he’s setting the standard for what it means to be part of the Formula 1 lifestyle. Whether it’s in Monaco, Austin, Singapore, or Silverstone, fans around the world now have a chance to live the thrill of F1 up close, thanks to his vision and leadership.