74. Jonny Haworth

Jonny Haworth, Director of Commercial Partnerships at Formula 1, brings more than 15 years of elite-level experience in global sports marketing to the grid. Since joining Formula 1 in October 2022, he has led initiatives spanning sponsorship, licensing, esports, and digital, helping the sport accelerate its reach in both traditional and next-gen markets.

Haworth’s commercial strategy is aligned with Formula 1’s evolution into a multifaceted global entertainment brand. Whether it’s expanding the footprint of F1 Esports, integrating digital-first campaigns with sponsors, or driving brand partnerships that resonate with new fans, his approach is as precise and performance-driven as the sport itself.

Before shifting gears into motorsport, Haworth helped redefine golf’s digital landscape. As Vice President of Commercial at Warner Bros. Discovery, he played a pivotal role in monetizing major properties like Golf Digest and GOLFTV. A key highlight was the global content partnership with Tiger Woods—a strategic move that brought golf closer to fans through exclusive storytelling.

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Earlier in his career, Haworth was Vice President of Global Business Development at the PGA TOUR, where he spearheaded international expansion and commercialisation efforts for events across Asia and Latin America. His leadership helped shape the PGA TOUR’s global footprint—something that resonates strongly with F1’s own globe-spanning presence.

From Manchester United to IMG, Haworth’s journey includes managing high-profile sponsorships and media rights across football, motorsport, tennis, and cricket. His extensive background working with the FIA World Rallycross Championship, ATP World Tour Finals, and The O2 Arena prepared him to navigate the high-stakes commercial world of Formula 1.

Much like a championship team behind the scenes of a race weekend, Haworth ensures that every brand partnership on the F1 circuit delivers impact, innovation, and value. As Formula 1 continues to grow its global audience, his role is crucial in keeping the sport commercially competitive, digitally dynamic, and culturally relevant.