Inside Formula 1: Business. Lifestyle. Power.
Castore Expands in F1 with BWT Alpine Formula 1 Team Partnership
Castore, the leading performance sportswear brand and global sports apparel supplier, announced a landmark partnership with the BWT Alpine Formula One Team today. This partnership significantly expands Castore’s presence in the elite motorsport sector and builds on recent success. This…
Castore and Red Bull Racing sign a record-breaking partnership agreement
Precision performance sportswear brand Castore and Red Bull Racing announce their long-term partnership extension. The new agreement is the longest-ever apparel partnership in Formula 1 in terms of longevity and value. The expanded collaboration includes Red Bull Racing and the…
FIA and AlphaTauri sign a partnership agreement
In the first partnership of its kind, the FIA and AlphaTauri joined forces, welcoming them as their official clothing partner. Click here to subscribe to our print edition! Over this significant three-year partnership, AlphaTauri will equip all FIA staff with clothing…
Pedal Mafia and Aston Martin F1 Team sign a partnership agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) joins Pedal Mafia to pursue the world’s fastest cycling kit with a new Technical Collaboration performance collection. Click here to subscribe to our print edition! Headquartered in Perth, Western Australia, Pedal Mafia…
Ferrari and Puma renew their partnership
Ferrari and PUMA, a sports apparel company, have signed a multi-year partnership extension and will enjoy greater visibility as a Premium Partner starting next year. Click here to subscribe to our print edition! In the coming years, PUMA will continue to…
PUMA signs a licensing agreement with Formula 1
Sports company PUMA and Formula 1 have signed an agreement to make PUMA the official supplier at Formula 1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. PUMA will also equip Formula 1 staff…
Castore and Red Bull Racing sign a partnership agreement
Castore and Red Bull Racing to partner starting in the 2023 season, taking their team wear to the next level of performance. Click here to subscribe to our print edition! At Oracle Red Bull Racing, pushing the boundaries is built into…
Hugo Boss and Aston Martin F1 Team sign a partnership agreement
Aston Martin has announced that German brand Hugo Boss will supply formal apparel for the Formula One team’s drivers and a range of race and travel wear for the entire team from the start of the 2023 season. Click here…
Modere becomes an official partner of the Alfa Romeo F1 Team
The Alfa Romeo F1 Team ORLEN family is set to grow as the team announces Modere, a global, live-clean lifestyle essentials brand, as a partner for the 2022 Formula One season. Click here to subscribe to our print edition! Modere is…
Kappa and K-Way become official partners of the Alpine F1 Team
Alpine F1 Team is joining forces with Kappa and K-Way, two brands of the Italian group BasicNet, by announcing a major partnership for the coming seasons. Kappa becomes an Official Partner and will equip the drivers off-track, as well as…
Fanatics and Formula 1 extend their partnership
Fanatics and Formula 1, the global leader in licensed sports merchandise, has yesterday announced a multi-year extension to their e-commerce and manufacturing deal. Click here to subscribe to our print edition! The extension agreed following an outstanding 2020 performance, will see…
Code-Zero and Alfa Romeo Racing sign a partnership agreement
Alfa Romeo Racing ORLEN will race in style in 2021 and beyond after signing a new multi-year partnership with fashion and lifestyle specialist, Code-Zero. The sportswear brand will dress the Alfa Romeo Racing ORLEN team both on track, with an…
