Inside Formula 1: Business. Lifestyle. Power.
Sauber Motorsport Unveils State-of-the-Art Technology Centre at Bicester Motion
Sauber Motorsport has officially inaugurated its state-of-the-art Technology Centre at Bicester Motion, United Kingdom—marking a major milestone in the team’s evolution into the future Audi Formula 1 factory outfit. Strategically situated within the heart of the UK’s renowned Motorsport Valley,…
Zhou Guanyu and Sauber Motorsport Set to Conclude Partnership at End of 2024 Season
Zhou Guanyu and Sauber Motorsport will part at the end of the 2024 season, marking the close of a remarkable three-year chapter with the Swiss team. Zhou, who joined Sauber in 2022, made an immediate impact with his debut at…
Jonathan Wheatley named Team Principal for Audi’s upcoming F1 factory Team
Sauber Motorsport, the Audi F1 factory team from 2026 onwards, has secured a top-ranking expert for its ambitious Formula One project as it announces the future appointment of Jonathan Wheatley as Team Principal at the latest from halfway in the…
Kick.com secure Sauber Motorsport chassis naming rights for 2024 and 2025
Australian streaming platform Kick.com acquires naming rights to chassis for 2024 and 2025 seasons. Click here to subscribe to our print edition! Sauber Motorsport announced that its current Major Partner, Kick.com, the innovative, community-driven streaming platform, has acquired the naming rights…
Audi selects Sauber to enter Formula 1 in 2026
Audi has selected Sauber as a strategic partner for the project and plans to acquire a stake in the Sauber Group. The partnership will see the traditional Swiss racing team competing as the Audi factory team from 2026 onwards, using…
WildBrain CPLG sign a brand partnership with Sauber Motorsport
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has further expanded its Lifestyle portfolio with the signing of global representation rights for the internationally renowned Swiss motorsport company, Sauber Motorsport AG. Click here to subscribe to…
PKN Orlen and Alfa Romeo Racing extend their sponsorship agreement
Alfa Romeo Racing Orlen will continue one of the most distinctive relationships in the world of Formula One as the team and Polish giant PKN Orlen extend their title partnership, alongside Alfa Romeo, for a third consecutive year. Click here…
Marelli extends its partnership with Sauber Motorsport
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, is extending its successful partnership with automotive supplier Marelli. Click here to subscribe to our print edition! A brand with an extensive track…
Zadara becomes Sauber’s official cloud supplier
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, has named Zadara, the US-based leader in edge cloud services, as the team’s Official Cloud Supplier. Click here to subscribe to our print…
Livinguard teams up with Alfa Romeo Racing for 2021 season
Livinguard, a hygiene technology leader, has joined Sauber Motorsport, which operates and manages the Alfa Romeo Racing ORLEN entry in the Formula One world championship, to supply race team, engineers, and ground staff with a state-of-the-art health and safety solutions…
Singha and Sauber Motorsport continue history together
Singha Corporation and Sauber Motorsport will add another chapter to their history together as the two brands announce an extension of their partnership for the 2021 season – the third year of this relationship. Click here to subscribe to our print…
