98. Casey Wasserman

Casey Wasserman, founder and CEO of the global powerhouse Wasserman, is rapidly becoming a central figure in the evolution of Formula 1’s expansion into the American cultural landscape. Under his leadership, Wasserman has partnered with F1 on marquee initiatives, most notably the Formula 1 Las Vegas Grand Prix, a groundbreaking fusion of high-speed racing and immersive entertainment that has redefined what a Grand Prix can be.

Based in Los Angeles, Wasserman wears multiple hats. As Chairman of LA28, he plays a pivotal role in orchestrating the 2028 Summer Olympics, further cementing his status as a visionary in global sports leadership. From the Olympic stage to the fast lanes of Formula 1, Wasserman exemplifies the new era of sports entrepreneurship, where competition meets culture and where fan experience takes centre stage.

His influence reflects a growing trend: the convergence of sport, media, and urban experience. With F1 aggressively pushing into the U.S. market, key figures like Wasserman are essential to the sport’s transformation from niche motorsport to a mainstream cultural force. By blending athletic excellence with cinematic spectacle, he’s helping to unlock a new generation of fans and expanding F1’s global reach.

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The Growth of Team Wass

Wasserman’s rise mirrors the evolution of his company, which has strategically expanded its global footprint over the past two decades:

• 🔹 2007: Acquired OnSport (Raleigh, NC), boosting consulting and media/property services

• 🔹 2011: Acquired London-based Reel Enterprises, expanding media rights and advisory operations

• 🔹 2011: Added depth to its golf division by acquiring SFX Golf

• 🔹 2016: Rebranded from Wasserman Media Group to simply Wasserman, now affectionately dubbed TeamWass

• 🔹 2021: Entered the music business with the acquisition of Paradigm Agency’s music division

• 🔹 2023: Expanded into film and TV by acquiring Brillstein Entertainment Partners, a storied management and production company

This portfolio paints a clear picture: Wasserman isn’t just building an agency—he’s architecting an empire at the intersection of sports, media, music, and entertainment.

Roots & Rise

A native Angeleno, Casey Wasserman is the grandson of legendary media executive Lew Wasserman and the son of philanthropist Lynne Wasserman and Jack Myers. He adopted the Wasserman surname at age 18, continuing the legacy of leadership and innovation in media and entertainment. A graduate of UCLA (BA in Political Science, 2000), his journey is marked by a deep commitment to redefining what global sports and entertainment can become.