72. Keith Bruce

Keith Bruce brings 25 years of global sports and event management industry leadership to QuintEvents. Most recently, Keith was the CEO and President of the Super Bowl 50 Host Committee in San Francisco. He successfully led the organization’s primary functions, including strategic planning, marketing, corporate fundraising, technology integration, operations, hospitality, and program execution.

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Keith was previously President of SportsMark Management Group, a global sports event management and hospitality agency that specialized in managing corporate sponsors and sales initiatives for major sporting events, including the Olympic Games, FIFA World Cup, NFL Super Bowl, NCAA Final Four, America’s Cup and other international events. Keith also created the agency’s global hospitality sales division and was the official agent in the US for the 2010 and 2014 FIFA World Cups and the 2013 America’s Cup.

Today, Keith Bruce is the President of QuintEvents International and F1 Experiences. Global growth leadership and management of F1 Experiences, a global business venture between QuintEvents and Formula 1 that provides unparalleled VIP access, inside experiences and customized hospitality and ticket packages for all Formula One races; executive management of other QuintEvents International partner properties, including The Open Championship, MotoGP and Wimbledon.

F1 Experiences provides Official Formula 1 Ticket Packages to Formula 1 races worldwide and ensures you get the most out of your Grand Prix weekend. No matter which race you attend, F1 Experiences brings you the best tickets, first-class hotels, seamless transfers and unprecedented access only available to F1 Experiences guests!

Enjoy private hospitality inside F1 Experiences’ Champions Club and the illustrious Formula 1 Paddock Club with first-class race views, meet-and-greets with some of the biggest names from Formula 1, open bars and local gourmet cuisine to sample.

Keith Bruce recently commented on F1 getting saturated:

I wouldn’t like to make such a statement because it would suggest it can’t go any further. I’m always hesitant to say that we’ve peaked, and I don’t think we’ve peaked at F1 Experiences. We have a strong foundation for double or triple growth. When you look at how many new fans we have, almost none have yet gone to an F1 race.

The opportunity for us is pretty vast, and that’s the same with F1 – Liberty has a lot of energy to share with the sport. We’re thrilled, but we still have a couple of mountains to climb. We’re never satisfied; we know we can continually improve the experience for the fans.