Ferrari and PUMA, a sports apparel company, have signed a multi-year partnership extension and will enjoy greater visibility as a Premium Partner starting next year.
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In the coming years, PUMA will continue to be the licensing partner for Ferrari-branded products and the supplier of team and racewear for Ferrari in Formula 1.
The renewal of the partnership and licence agreements continue the successful collaboration between PUMA and Ferrari, which first started in 2005.
Arne Freundt, PUMA CEO, commented:
Since 2005, PUMA has had the ambition to be the best brand partner for Scuderia Ferrari. Over the past two decades, we have celebrated many successes and the passion for Ferrari with the millions of Tifosi worldwide. I’m very excited that we will further deepen our strong partnership by prolonging our partnership and extending the scope of our collaboration.
Benedetto Vigna, Ferrari Chief Executive Officer, added:
Ferrari and Puma have a longstanding journey, which is a testament to an enduring trust and synergy to continue to embrace new opportunities together. As leaders in our respective fields, we are ready to support each other, demonstrating an unwavering commitment to offer increasingly engaging experiences for our Tifosi and brand lovers.
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports.
It collaborates with renowned designers and brands to bring sports influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.