Piquadro and Visa Cash App RB Formula 1 Team announce a partnership agreement


As the engines begin to warm up, given the imminent start of the 2024 Formula 1 World Championship, Piquadro and Visa Cash App RB Formula One Team announce a new partnership agreement to see Piquadro as the team’s Official Luggage Partner.

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Based on its long experience in travel equipment and relentless search for innovative materials and functional solutions, Piquadro supports our newly renamed team by providing high-performance equipment and consultancy.

The range of items created by Piquadro for the Visa Cash App RB Formula One Team is carefully specified and designed to meet the different needs of drivers and team members, with various types of backpacks and trolley bags, all made with high-performance materials and technologies.

Marco Palmieri, Founder and President of Piquadro, said:

We are honoured to become a partner of the Visa Cash App RB Formula One Team because we feel a strong affinity of values with the team, and we share their unwavering commitment to research to achieve ever higher standards of technology and performance. We are passionate about creating products that are up to the task of accompanying Daniel Ricciardo, Yuki Tsunoda and the rest of the team on their journeys. At the same time, it presents us with a constant challenge that we purposely face so we can give a clear idea of the quality and reliability we offer to those who buy our products.

Peter Bayer, CEO of Visa Cash App RB Formula One Team, commented:

With a 24-race calendar taking us across four continents, Formula One is a sport that is constantly on the move and always puts everyone and everything involved under a lot of pressure. Each team member will take between 50 and 70 flights a year; knowing we can count on Piquadro to supply luggage that is tough, functional and built to last is one less thing to worry about when you look out the aeroplane window and see your bag sitting on the runway in the rain or the boiling heat, waiting to be loaded. No one wants to be the one gathering their unmentionables across a carousel in a packed arrivals hall thanks to a bag that can’t stack up to the travelling demands! Functionality is essential, but the design and craft that have gone into the luggage are equally important. I’m sure you can appreciate that Italian flair is very close to our hearts.

With this partnership, Piquadro confirms its bond with the world of sport, which has seen it involved for ten years alongside the Italian Winter Sports Federation.

About Piquadro:

Piquadro is an Italian brand of high-performance travel and business accessories. Piquadro offers a wide range of backpacks, bags, suitcases and small accessories in each collection. The originality and elegance of the Italian style are combined with attention to detail, reliability, and studied functionality. The Group of the same name owns Piquadro and operates in the leather accessories sector through the Piquadro, The Bridge, and Lancel brands. The distribution network extends over 50 countries worldwide and has 178 outlets. The Group’s consolidated turnover for 2022/2023 ended on March 31, 2023, is € 175.6 million. Piquadro S.p.A. has been listed on the Italian Stock Exchange since October 2007.

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