Scuderia Ferrari and HP announce a title sponsorship

Ferrari and HP Inc. have forged a momentous, multi-year title partnership, uniting two of the world’s most renowned companies. This collaboration signifies a shared dedication to propel sustainable innovation and expedite purposeful technology across the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy. 

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In addition, the HP logo will debut on the Maranello F1 cars ahead of the Miami Grand Prix, scheduled for May 3-5, when the team will start competing as Scuderia Ferrari HP. The Scuderia Ferrari Esports team and the Scuderia Ferrari car driven by Maya Weug in the all-female F1 Academy series, launched in 2023, will also race using the new moniker. 

Uniting heritage and purpose for a more significant impact

Ferrari and HP are committed to accelerating sustainable innovation through technology or sport. The companies will also collaborate to expand educational initiatives within their teams and communities and create a lasting impact for future generations.

Powering the teams through technology

As a vital aspect of this alliance, integrating HP’s cutting-edge products and services, such as adaptive PCs and devices, conferencing technology, and printing capabilities, will empower Scuderia Ferrari HP and the other racing teams of the Prancing Horse. This integration will supercharge training precision and optimize strategic decision-making on and off the track.

Debut at Miami Grand Prix

Ahead of the Miami Grand Prix, representatives from both organizations will be present to reveal the Scuderia Ferrari HP livery, which will debut in a unique edition designed explicitly for Miami. Ferrari CEO Benedetto Vigna, Scuderia Ferrari HP’s Team Principal Fred Vasseur, the team’s drivers Charles Leclerc and Carlos Sainz, and HP CEO Enrique Lores will attend.

Benedetto Vigna, CEO of Ferrari, said:

Our founder passed on his continuous will to progress to us. From this stems our drive to innovate on the road and the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation. At HP, we have found the same values, which makes it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together.

Enrique Lores, CEO of HP Inc., added:

With technology, performance and exceptional craftsmanship fuelling the future, the partnership between Ferrari and HP is a natural fit. Both brands are built on rich histories that have endured the test of time. Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities. We will leverage the global racing stage to accelerate sustainable innovation.