Different Formula, new phenomenon, but will we have same old games? Let’s find out by sitting down for a chat...
Tag Archives: business
More than once I’ve heard hospitality guests of a Formula 1 event say something like “that’s an experience you can’t...
The toothless ruler: FIA President Jean Todt has an impressive record in motorsport to his name. However, he seems powerless...
Director of Incentive Concept, a marvellous Formula 1 hospitality company in Monaco, Laurence Cellario, gives us a taste of how...
Shell has a truly impressive history of “fueling” Formula 1. Either it’s being a partner with Ferrari or the general...
You’ve probably heard about Project Brabham, and if you didn’t, we’re sure you will. It’s a bold new approach for...
Over the last 10 years, Bahrain International Circuit (BIC) has made the transition from being the first regional venue to...
A roundup of sponsorship: the 2014 season brought both good news and tough challenges for the sponsorship scene. It was...
Bernard Charles Ecclestone has risen from a wannabe racer to Formula 1’s chief manager. But now it seems as if...
The tide is turning: I recently watched a most enjoyable programme on the Sky F1 channel. It was Brunswick Film’s...
