DP World and McLaren Racing announce their partnership expansion

DP World and McLaren Racing announced a partnership expansion, which will see the global supply chain company featured on the McLaren MCL38’s dynamic branding panels throughout the 2024 season.

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The partnership between DP World and McLaren began in 2023, supporting the McLaren Formula 1 Team to drive enhanced efficiency, reimagining the team’s supply chain to make it faster, more innovative and more sustainable.

McLaren was the first Formula 1 Team to use dynamic branding technology on its race cars in 2022 in collaboration with Seamless Digital. Pioneering and cutting-edge technology will be used exclusively with DP World, allowing them to change branding dynamically for both race cars. A two-display system will be integrated around the cockpit throughout the 2024 season.

DP World branding will continue to be present on the chassis side of the MCL38 and driver overalls of McLaren Formula 1 drivers Lando Norris and Oscar Piastri and several other McLaren touchpoints for the 2024 season.

Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, said:

Working with DP World and Seamless Digital is excellent to bring the dynamic branding panels back to our race cars. We were the first team on the grid to introduce them in 2022, and we continue to innovate, pioneer, and push boundaries with our partners. Seeing our partnership with DP World continue to go from strength to strength is fantastic.

Yuvraj Narayan, Deputy CEO & Chief Financial Officer of DP World, said:

Adding the dynamic panels on the MCL38 is just another way in which we work together with McLaren F1 to demonstrate smart logistics at every turn. We’re eagerly looking forward to the new season, fuelled by the hope of a robust constructor’s performance and some podiums along the way. It will be a great challenge and promises to be an unforgettable and exciting season.

Danny van Otterdijk, Chief Communications Officer, DP World, said:

We are thrilled to see our brand on the dynamic panels of the McLaren MCL38 for the 2024 season. These panels offer more flexibility, allowing us to strategically showcase our brand precisely with the precision you expect from Formula 1. This is the approach we take – whether for our sports partnerships or supporting our customers — we always look to redefine efficiency and embrace cutting-edge technology. The latest development is a testament to both DP World’s and McLaren Racing’s pursuit of excellence.