H. Moser & Cie. and Alpine sign a global partnership agreement


H. Moser & Cie. proudly announces its partnership with Alpine Motorsports, taking central stage as the First Global Partner of Alpine Motorsports. H. Moser & Cie. will be present across all of Alpine’s Motorsport programme, which includes the BWT Alpine F1 Team, Alpine Endurance Team, Alpine Academy, Rac(H)er and other projects. This dynamic collaboration brings together two entities synonymous with innovation, heritage, and an unwavering commitment to excellence.

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H. Moser & Cie., known for its elegant and sophisticated timepieces, will be the Timekeeping Partner of Alpine Motorsports across all disciplines.

This truly global partnership between Alpine Motorsports and H. Moser & Cie. is a union that seamlessly blends the precision of horology with the speed and accuracy of racing.

The connection between H. Moser & Cie. and Alpine Motorsports goes beyond the surface. Both brands have emerged from rich histories, displaying a nimble and outsider approach. From its foundation in 1955, Alpine modified Renault cars for racing and created one of the most iconic rally cars of the 20th century. H. Moser & Cie., despite its almost 200-year history, is the challenger in the watchmaking world, renowned for its minimalist philosophy and its outspoken positions. Born out of true entrepreneurial endeavours, H. Moser & Cie. and Alpine Motorsports have shown a similar maverick spirit and bold attitude. There is also a solid emotional connection between the two brands since the Meylan family, owner of H. Moser & Cie., has a profound history with Alpine cars, owning and racing them. This collaboration is a testament to a bond that is always there, waiting to be explored.

The partnership between H. Moser & Cie. and Alpine Motorsports represents an unprecedented platform to develop standard products and experiences driven by innovation and technology in both universes. The alliance between the two organizations will be fostered through an exchange program between BWT Alpine F1 Team’s Technical Centre in Enstone and the Neuhausen am Rheinfall manufacture, creating synergies around respective best-in-class savoir-faire from engineering to watchmaking.

Edouard Meylan, CEO of H. Moser & Cie., explains:

What interests me in collaborations is exploring new territories, enjoying a journey with others, and sharing different perspectives. I grew up with my father racing Alpine cars. I always perceived them as underdogs of rally racing, pushing boundaries by stripping cars to their minimum to optimize weight or exploring new materials. As our organizations join forces, I am proud to be able to contribute to Alpine’s ambition of reinforcing its position as a high-end sports car brand and have our community of Moser fans discover why we at H. Moser & Cie. love Alpine so much.

H. Moser & Cie. and Alpine are committed to the relentless pursuit of perfection and performance and use innovation as a critical thread to evolve. At H. Moser & Cie., we let our watches talk through iconic design, extreme minimalism and uncompromised creativity, raising the highest level of craftsmanship.

David Gendry, VP, Chief Commercial Officer BWT Alpine F1 Team & VP Communications Alpine Brand, added:

H. Moser & Cie. and Alpine Motorsports are the perfect match. H. Moser & Cie. represents exceptional watchmaking, blending tradition, elegance and cutting-edge technology with a bold attitude. Like we push boundaries and races on track, H. Moser & Cie. is moved by innovation and commitment. For Alpine and H. Moser & Cie., every second counts, and that’s the recipe for a successful partnership.

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