Towards the end of 2014, in my feature called “The Tide is Turning“, I looked at the issues facing many...
Tag Archives: Sponsorship
Click here to subscribe to our print edition! Sponsor exodus, dating back to Vodafone‘s demise as the title sponsor. A promised...
As we are over the end of the Formula 1 season, some parts of Formula 1 are looking to wind down,...
Annually for the past three years, the British Racing Drivers Club (BRDC) has invited me to deliver a training course...
F1 Teams left behind. The past months have been tough on Formula 1’s reputation. It seemed every piece of news...
Here we are already over the halfway point of the season. Thankfully, the Hungarian Grand Prix provided a glimpse of...
This month we at Paddock magazine have looked at some of the less-talked-about opportunities for sponsors in Formula 1 and...
We are joined by Chief Strategy Officer at Synergy Sponsorship, Carsten Thode, to catch up on the updates of this...
Sergio Garcia is an experienced racing driver and coach, now working as a Sponsorship and Event Manager in Continental Tyres...
THE NEW ROYAL OAK CONCEPT LAPTIMER MICHAEL SCHUMACHER, A WORLD PREMIERE IN MECHANICAL WATCHES, HAS BEEN LAUNCHED. IT IS THE...