Vonhaucke joins Sahara Force India as industrial partner

On the eve of the Mexican Grand Prix, Sahara Force India pleased to welcome Vonhaucke as its official industrial partner. The Mexican furniture experts will work closely with the teapot enhance the look and feel of the team’s trackside image both in the garage and hospitality suites.

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To mark the beginning of the new relationship, Sahara Force India’s Paddock Club suite in Mexico will be given a makeover this weekend with the introduction of Vonhaucke’s stylish furniture solutions. Almost 200 chairs and 50 tables will be installed to help ensure the team’s guests enjoy their Formula One experience in comfort and style. Vonhaucke will continue to dress the team’s guest experience areas for the next two years.

Juan del Castillo, President of Vonhaucke: “The industrial partnership with Sahara Force India is an important part of our brand strategy and will dynamically increase awareness of our brand. We share with Formula One – the premier league of motorsport – the passion we show every day in trying to achieve the best standards in design, manufacturing quality and service for our Office Furniture Collection, enabling us to meet the demanding requirements for the corporate market.”

Otmar Szafnauer, Chief Operating Officer of Sahara Force India: “The look and feel of our Paddock Club suite will take a big step forward in Mexico with the installation of Vonhaucke’s range of furniture. They are specialists in creating functional workspaces and optimising the space available is essential when you consider we will be hosting almost 800 guests in Paddock Club over the three days of the Mexican Grand Prix.”

 About Vonhaucke

Vonhaucke, founded in 1958, is Mexico’s leading office furniture manufacturer. They supply corporate sector customers with innovative and ecological products that enhance the way people work. Their Research & Development team designs products with an understanding of the way people work while applying the latest processes and technologies. By doing so they create exciting and healthy working spaces to attract and retain the best talent.