Oracle Red Bull Racing and Blenders Eyewear, a part of the Safilo Group, one of the eyewear industry’s key players, announced an exciting new partnership. Officially kicking off at the Pirelli Gran Premio D’Italia in Monza, Italy and running through 2025, the partnership will include Red Bull Technology and Esports and allows the brand to sell Oracle Red Bull Racing licensed eyewear.
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As an official sponsor of the Oracle Red Bull Racing team, Blenders Eyewear will provide sunglasses to the team, including drivers Max Verstappen and Sergio “Checo” Pérez, pit crew, and support staff. Starting in Spring 2023, the brand will launch an exclusive collection of Oracle Red Bull Racing sunglasses globally, bringing the company’s fun, vibrant and functional products to the Formula One racetrack. Additionally, Blenders is committed to further supporting the Oracle Red Bull Racing Esports team by supplying top-of-the-line Blenders’ Blue Light Eyewear.
Oracle Red Bull Racing Team Principal and CEO, Christian Horner, said:
We are very excited to announce our partnership with Blenders Eyewear officially. They are partners who share our core principles by prioritizing high-performance athletes as we do, and we look forward to working at incredible speeds together.
Chase Fisher, CEO & Founder of Blenders Eyewear, said:
I’ve admired the Red Bull brand for many years and how they’ve evolved sports and lifestyle. We’re excited about the opportunity to partner with a brand that brings energy and a new way of thinking to every category they enter.
Christian Scott, Vice President of Marketing at Blenders Eyewear, said:
We are thrilled to collaborate with a like-minded, progressive organization that challenges industry norms. We look forward to entering the racing scene and supporting the team and these incredible athletes as an official sponsor.
Blenders Eyewear was founded in 2012 by Chase Fisher in San Diego, California and manufactures sunglasses, snow goggles and prescription eyewear. Designs are bold and colourful and support active lifestyles aligning perfectly with the Oracle Red Bull Racing brand.