Amazon Music strengthens its relationship with Renault Group, becoming the first music streaming service to collaborate with an F1 Team.
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BWT Alpine F1 Team is proud to announce Amazon Music as the official music streaming sponsor of the team. This move further strengthens the company’s relationship with the Renault Group, having previously collaborated on the launch of the music streaming service on the Megane e-tech and Austral.
From the 2023 Formula 1 British Grand Prix taking place this weekend, July 7-9, at the iconic Silverstone Circuit, the brand will be featured on the team’s A523 Formula 1 cars as well as on the helmets of race drivers Esteban Ocon and Pierre Gasly, with further collaborations to come.
David Gendry, VP of Alpine Sponsoring, Partnerships and Communications, said:
We are delighted to be collaborating with Amazon Music, and we look forward to working with such a powerful and inspiring global brand. This collaboration will provide not only enhanced visibility for both BWT Alpine F1 Team and Amazon Music but it will also provide a host of unique activations and opportunities matched by common interest for both parties. We are very excited to begin this collaboration, and we welcome them to the team from this weekend’s British Grand Prix, the home race of the Enstone team.
Amazon Music is not new to the world of sports and has previously integrated music into sports experiences, including NBA Con and Overtime Elite (OTE), to ignite fandom at the intersection of music and sport.
Karolina Joynathsing, Director, Business Development at Amazon Music, added:
We are thrilled to further strengthen our relationship with the Renault Group through this exciting collaboration with Alpine. Sport and music together play a key role in cultural influence. So, we are delighted to widen our footprint in sports and bring artists and fans closer to the drivers, sports and music they love with this global collaboration with Alpine around F1.
About Amazon Music
Amazon Music is an immersive audio entertainment service that connects fans, artists, and creators through music, podcasts, and culture. The company brings fans closer to what they love with curated and personalised playlists, artist live streams, artist merch, and Amazon Exclusive podcasts. Prime members get access to over 100 million songs in shuffle mode, All-Access playlists, plus top podcasts ad-free, included with their membership. Customers can upgrade to Amazon Music Unlimited for full, on-demand access to 100 million songs in HD and a growing catalogue of Ultra HD and Spatial audio. Anyone can listen to the stream by downloading the app for free or wherever they listen to music, including Alexa-enabled devices.