Play’n GO and Haas F1 Team announce a multi-year partnership

Formula 1 2023: Las Vegas GP

Haas F1 Team is delighted to announce a new partnership with Play’n GO, a global leader in supplying entertainment to the casino industry, ahead of the inaugural Las Vegas Grand Prix on November 18.


The Swedish company will activate their partnership with America’s Formula 1 team immediately, bringing entertainment to another highly regulated environment. The multi-year partnership will see Play’n GO’s logo adorn the side of the car and the race suits and apparel of MoneyGram Haas F1 Team drivers Kevin Magnussen and Nico Hulkenberg.

Play’n GO is the global leader in supplying entertainment to the casino industry and is the creator of some of the world’s most-played online casino games, including Book of Dead, Gerard’s Gambit, Reactoonz and the Moon Princess series.

Committed to promoting a regulated gaming industry built around fun and entertainment, the company’s games regularly attract more than one and a half million unique players and over a quarter of a billion rounds daily.

Guenther Steiner, Team Principal of MoneyGram Haas F1 Team, shared:

We’re delighted to work with Play’n GO, a global leader in the gaming industry. The scale of their ambition matches ours perfectly – striving for progress through integrity, innovation and entertainment. They are a truly global player leading the way in expanding the gaming sector in America, too. I’m sure we’ll be able to showcase the excitement of Formula 1 to legions of new fans, both here at home and internationally, through this partnership. Our collaboration is a long-term one, and I’m looking forward to building a powerful proposition together over the next few years.”

Johan Törnqvist, Chief Executive Officer and Co-Founder of Play’n GO, said:

Formula 1 is one of the premier global entertainment properties, where sport and technology are pushed ever forward in one of the world’s most highly regulated and thrilling competitions. We believe that entertainment, combined with solid regulation and innovation, will allow the gaming industry to flourish for many years. Our partnership with MoneyGram Haas F1 Team will introduce our games to a whole new global audience, and we’re thrilled to be a part of Haas’ journey to drive forward performance and innovation both on and off the track.

Click here to subscribe to our print edition!

There are no comments

Add yours